Also called list price
Asking price, explained
Sellers use three formats: a fixed Buy It Now price that a buyer can pay instantly, a make-offer listing with or without a minimum, and a price quoted only after an inquiry. A fixed price suits names aimed at small businesses and impulse buyers, who may not want to negotiate; quoting on inquiry suits valuable names where the buyer's identity and budget should shape the number.
Set the price from reported sales of comparable names, the size of the buyer pool and what you would net after commission, then test it: a name with steady inquiries and no sales is usually priced too high. The common mistake is treating other investors' asking prices as comparables. Listings show what owners hope for; sales databases show what buyers actually paid.
Example. The owner listed the brandable .com at a Buy It Now asking price in the low four figures and accepted offers above a minimum in the high three figures.
Go deeper How to Value and Price a Domain Name
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