Also called generics
Generic domain, explained
Generic names carry built-in meaning: they need no explanation, are easy to remember and spell, and can draw type-in traffic. The strongest are one-word .coms that name a whole category, which is why several of the largest reported domain sales are generic words. Voice.com sold for $30,000,000 in 2019 and Chat.com for $15,500,000 in 2023, according to DNJournal.
Generic does not mean free of trademark risk. WIPO's panel guidance says a dictionary word supports a legitimate interest when it is used for its ordinary meaning and not to trade off a trademark: a site about the fruit at orange.com is fine, a site targeting a brand that owns the word is not. And most generic names are long phrases or weak words with limited demand, so judge each on how many businesses would want it, not on the fact that it is a real word.
Example. A mattress retailer buying the plural noun for its product in .com is buying a generic domain.
Go deeper The Types of Domain Names That Sell
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Education, not financial, legal or tax advice. Domain investing is speculative and most domain names never sell. Read the disclaimer.
