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GlossaryIndustry bodies

Reseller

A reseller is a business that sells domain registrations through an ICANN-accredited registrar's systems instead of holding its own accreditation, as many web hosts and website builders do, while the registrar remains responsible for each registration.

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Also called domain reseller

Reseller, explained

The chain runs from the registry to the accredited registrar, then to the reseller, then to you. The reseller sets its own retail price and handles billing and support, but ICANN's Registrar Accreditation Agreement makes the registrar responsible for services its resellers provide and requires resellers to identify the sponsoring registrar when a customer asks. A WHOIS or RDAP lookup always names the sponsoring registrar; the reseller may or may not appear.

Know who your real registrar is. It determines transfer procedures, whether a push to another account is possible, which expired-domain auction handles names that lapse, and eligibility for programs such as Afternic's Fast Transfer. If a reseller closes, the registrations remain with the registrar, but regaining control can be slow, which is why many investors keep valuable names directly at a registrar. In investor slang, reseller can also mean someone who resells domains on the aftermarket.

Example. The web host sold the domain as a reseller, so the auth code came from the host's control panel while the RDAP record named the registrar behind it.

Go deeper How to Start Domain Investing: A Beginner's Guide

Sources

  1. ICANN — 2013 Registrar Accreditation Agreement, sections 1.24 and 3.12

Education, not financial, legal or tax advice. Domain investing is speculative and most domain names never sell. Read the disclaimer.

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