Also called sunrise · sunrise phase
Sunrise period, explained
For new gTLDs, ICANN's rules require a sunrise of at least 30 days before general registration, or at least 60 days if names are allocated only when the period ends. Eligibility comes from a mark verified in the Trademark Clearinghouse, which issues the signed file the registry checks. After sunrise, a registry may run a landrush or an early access period with fees that fall day by day before general availability opens, and for at least the first 90 days of general registration anyone registering a name that matches a recorded mark sees a claims notice. Country-code registries set their own launch rules.
For investors, sunrise matters in two ways. Names taken in sunrise are gone before you can register them. And a name that survived sunrise is not trademark-safe, because mark owners are not required to use sunrise and can rely on dispute policies later. A claims notice is a warning, not a ban, but registering after seeing one makes it hard to argue later that you did not know about the mark.
Example. The brand registered its name during the new extension's sunrise, so the name was never available when general availability opened.
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