Also called personal-name domain · personal domain
Vanity domain, explained
The usual forms are full names in .com, surnames used for family email addresses, and short domain hacks used as personal link addresses. The term is also used loosely for the short custom domains companies use for branded short links. Demand comes from people who share the name, so common surnames and first-name-plus-surname combinations form a niche market with many possible buyers but small budgets.
Keep price expectations modest, since most buyers are individuals. The legal line matters. Under US law, 15 U.S.C. 8131, registering the name of another living person without consent, with the specific intent to profit by selling the domain to that person or anyone else, exposes you to a civil suit that can end with the name transferred to that person. Famous personal names that work as trademarks can also be lost under the UDRP. If you plan to hold names of real, identifiable people, consult a qualified attorney.
Example. A surname .com held for years sells at a modest price to a family that wants matching email addresses for its members.
Go deeper The Types of Domain Names That Sell
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Education, not financial, legal or tax advice. Domain investing is speculative and most domain names never sell. Read the disclaimer.
