Also called exit strategy
Exit, explained
Each route trades price against time. A retail sale to an end user brings the highest price but can take years. A wholesale sale to another investor, by auction or private deal, is faster and pays a fraction of retail. A portfolio sale moves many names at once at a bulk discount. Dropping a name is also an exit: it ends the renewal cost, and for many names it is the realistic outcome, because most names never sell.
Plan the exit before you buy. For each name, know the likely buyer, a realistic retail range, the wholesale price you could get today and how many years of renewals you will fund before deciding. The common mistake is holding everything on hope, renewing names that have never drawn an inquiry. Plan the exit nobody likes to discuss as well: keep a record of registrar accounts, payment details and instructions where a family member or business partner can find it, so names do not lapse if you cannot manage them. Tax on sales varies by country; ask a qualified accountant.
Example. An investor gives a brandable .com five years: retail offers are welcome throughout, a wholesale auction follows in year five, and the name is dropped if that fails.
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