Also called wholesale exit
Liquidation, explained
The usual routes are investor auctions, no-reserve listings, private offers to other investors and selling a whole portfolio in one deal. Speed is the trade-off: an end-user sale can take years, while a liquidation sale can close in days at a fraction of an end-user price. What investors will pay for a name today is its liquidation value, the most honest floor for what a portfolio is worth.
Plan exits before you need them. The common mistake is holding everything until a cash squeeze forces a sale, then selling your top names at wholesale along with the weak ones. Better practice is steady pruning: drop or sell the names that do not earn their renewal, keep the strongest, and price any bulk sale on comparable wholesale results, not retail hopes. Liquidation value is also a planning tool, because knowing what each name would fetch from investors tells you which ones are worth holding.
Example. Facing a large renewal bill, the investor sold the weakest third of the portfolio to other investors at wholesale prices and kept the strongest names.
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