Also called liquidity
Liquid domain, explained
Liquidity comes from standardization. Categories defined by a pattern, such as three-letter .com names, short numeric .com names, chips or strong one-word .com names, have many comparable sales and investors who quote floor prices for them, so a seller can often find a bid within days through auctions or direct offers. Most brandables and long keyword names have no such floor and depend on a single end user appearing.
Liquid and valuable are different measures. A liquid name sells fast at a wholesale price; an illiquid one may command a much higher retail price, but only if the right buyer shows up. Holding some liquid names gives a portfolio a way to raise cash or exit, though liquidity can thin quickly when investor demand cools. Never count an illiquid name's retail estimate as money you could raise this month.
Example. Needing cash for renewals, the investor sold two liquid domains to other investors at auction within a week, at prices near the category's wholesale floor.
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