Also called floor · walk-away price
Floor price, explained
A seller's floor is private: it sits below the asking price and marks where you walk away. Set it for each name before any negotiation, from comps, your cost basis, the renewals you have paid and how long you are willing to wait. Marketplaces handle floors differently, through minimum-offer settings or floor fields, so read each platform's definition and treat any number you enter as a price you may be held to.
A market floor is shared knowledge among investors: the lowest price at which the weakest names in a pattern, such as four-letter or four-number .coms, sell to other investors at a given time. It moves with demand, so treat any quoted floor as dated. For pattern names, the floor is your liquidation value and the most important number in the purchase decision: buying near it limits your downside, while paying retail-style prices for floor-grade names is the common mistake.
Example. A seller lists a two-word .com at an asking price in the mid four figures with a private floor in the low four figures, and declines offers below it without countering.
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