Also called search volume · monthly search volume
Keyword search volume, explained
Google Keyword Planner reports average monthly searches for a keyword and its close variants, averaged over twelve months by default and rounded, and it shows the same exact-match figure whatever match type you choose. Third-party SEO tools estimate volume from their own data, so their numbers often disagree. Use them for scale and trend, not precision.
Volume alone does not make a name valuable. A phrase with high volume and no commercial intent has few buyers, while a low-volume phrase in an expensive market, such as a legal or medical service, can support a strong end-user price. Weigh volume against cost per click and the number of businesses selling that product. Clicks are also thinning: Pew Research Center found that Google users who saw an AI summary clicked a traditional result in 8% of visits, against 15% for those who did not. Treat volume as interest in a topic, not as traffic a domain will receive.
Example. The phrase had modest search volume but a high cost per click, which pointed to a small set of buyers with large budgets.
Go deeper How to Value and Price a Domain Name
Free to read, no signup. The list is for news of the course itself.
Join the waitlistSources
Education, not financial, legal or tax advice. Domain investing is speculative and most domain names never sell. Read the disclaimer.
