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GlossaryBuying and selling

Quick flip

A quick flip is buying a domain name to resell it within days or months, usually to other investors at wholesale prices, instead of holding it for years until an end user appears.

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Quick flip, explained

Quick flips work on spread and speed: buy below what other investors will pay, then sell into the wholesale market through investor auctions, wholesale marketplace listings or direct offers to other investors. The margin per name is usually thin, so the names must be liquid, the kind investors buy readily, such as short .coms, strong one-word names or names in an active category.

The common mistake is confusing a quick flip with an end-user sale. End users do not arrive on a schedule, so a flip plan that depends on one is really a long hold with optimistic timing. Before buying to flip, check recent wholesale sales of similar names, count every cost, including fees, commissions and the first renewal, and decide in advance what you will do if no investor bites. Trend names are the classic trap: they look liquid at the peak and are hard to move once the buzz fades.

Example. Winning a short .com in an expired auction and reselling it to another investor a few weeks later at a modest markup is a quick flip.

Go deeper What Is Domain Flipping and How Does It Work?

Education, not financial, legal or tax advice. Domain investing is speculative and most domain names never sell. Read the disclaimer.

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